2023-24
ROTARY PRESIDENTIAL THEME
BRANDING GUIDELINES
RI President-elect R. Gordon R. McInally calls for Rotary to create hope in the world by working for peace and mental wellbeing. He urges members to engage in tough conversations and earn the trust that’s necessary to realize these values.
Vertical Logo
Horizontal Logo
Please do not change or move any of the elements of the logo.
The horizontal logo should be used in a
lockup with your club, district, or zone
logo. The lockup is the preferred use.
The theme logo can be used on its own as long as the club, district, or zone logo is used in proximity to the theme logo.
COLORS
The presidential theme logo uses these color combinations to create gradients.
The logo is made up of three shapes, each with its own two-color gradient combination.
Persimmon
PMS 1665C
C7 M87 Y100 K1
Hex #e04403
R224 G68 B3
Cardinal
PMS 485C
C6 M98 Y100 K1
Hex #e02927
R224 G41 B39
Rotary Royal Blue
PMS 286C
C100 M84 Y12 K3
Hex #17458f
R23 G69 B143
Lemonade
PMS 109C
C1 M16 Y100 K0
Hex #ffd100
R255 G209 B0
Fuchsia
PMS 221C
C31 M100 Y53 K21
Hex #960048
R150 G0 B72
Amethyst
PMS 7441C
C45 M73 Y0 K0
Hex #a05cbf
R160 G92 B191
FONTS
OPEN SANS
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Semi-Bold
Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
INCORRECT USAGE
The presidential theme logo uses these color combinations to create gradients.
The logo is made up of three shapes, each with its own two-color gradient combination.
Don’t add outlines, special effects, orother graphic elements
Don’t alter or add copy to the logo.
Don’t change the fonts
Don’t put the logo in a holding shape.
Don’t distort the logo
Don’t change or remove logo
elements
Don’t change the colors of the logo.
Make sure the logo is completely
legible and on a contrasting
background.
Don’t allow the logo to get cut off or be covered. The entire logo must be visible.
Click here to download the official Presidential Theme Branding Guideline.
